The ultimate guide to turn your customers into raving fans, unite them behind your VISION, and sky-rocket your company's growth - a 3 minute read.
Have you asked yourself, what is the value of being a visionary brand?
What is the value of having a vision that you control that is SO compelling, that it becomes "viral", and goes on to inspire millions around the world.
Consumers are as infatuated with brands today as people were with rock stars in the 80's or guerrilla revolutionaries in the 60's.
And social media is feeding this frenzy.
You can see it in news headlines - TV or print - and in social media threads.
Business organizations are in a much better position today than in any time in history to bring about positive change in the world if they desire it.
But in order to be uber successful today to shape the future, you need to turn your customers into raving fans.
For this you need to create a vision of the future that is positive and truly compelling, because nothing inspires people more than the compelling vision of "a promised land".
How do you create a vision that is compelling, that can become viral?
How do you turn your customers into fans and unite them totally behind your VISION?
Here are 5 ways you can sky-rocket the growth of your company.
Tip #1 - Work On Your Vision.
Having the most outstanding marketing team in the world is of no use if you are unable to persuade your customers to embrace your vision.
But there is a bit of science to this.
The more concise and straightforward your vision is, the more portable and comprehensible it becomes, allowing people to easily understand and believe in it. This also makes it simpler for them to share it and turn it into a viral phenomenon.
And there is nothing in this world that is more powerful than a vision that becomes VIRAL !
The fall of the Berlin Wall during the end of the Cold War and the rise of the Beatles' fame can both be attributed to the power of a clear and compelling vision.
But first, you need to simplify the vision to make it portable.
So that it can evolve into something viral.
But how do you simplify the vision? How do you turn it into something compelling and portable? What process can you use to do this consistently?
You have to hold the vision in your eyes.
Give it form.
Chisel away at it.
Prune it.
Distill the essence of it.
To make it much purer and stronger than before.
Until it goes on to inspire and persuade millions of people - YOUR TEAM TODAY AND YOUR FUTURE CUSTOMERS TOMORROW.
Tip #2 - Brainstorm Regularly With Your Team
The more you brainstorm with your team, the more you give shape to your vision. And the more your team see themselves as having contributed towards your vision, the more faith they will have in it. And when you have set up a process to do this regularly, you have taken the first steps towards building a GREAT team.
A team that believes in themselves, and rallies around a compelling vision, with faith in the roadmap they sketch together.
Your team will help you connect with your customers - through marketing, customer support - and build you a GREAT product.
And I can promise you this…. When you finally have a team that believes in your vision, they will figure things out for you on a day-to-day basis. Far more effectively without you needing to push them. They will chase their managers around to solve your problems. Your investors will chase you to give you money to realize your vision which is now also THEIR vision. And you will no longer spend sleepless nights.
All the tools you need to build a vision together, motivate and bond are in our product, The Toot App.
Tip #3 - Brainstorm With Your Customers
You can apply the same principles of brainstorming to your customers.
While it may be true that you cannot always get your customers into a room, UNLESS ITS A COMMUNITY HALL, A FOOTBALL PITCH OR A STADIUM, there are things you can do that will allow you to brainstorm with them.
The easiest of these would be to open a community page, via which you can start brainstorming with them online using webinars, help pages,.. the list goes on.
You can take it further by organizing yearly festivals in which your team can brainstorm with fans inside tents or large open spaces. Imagine music playing, neighbourhood rock bands jamming, free beer flowing, and freebies being given attendees. Don't you think that attendance will be high in such events? Your fans will really start loving you!
But to really turn the knob on high, you need to ensure that your relationship with your fans is a give AND take, and not just a give or take.
In a give AND take relationship, you do not only make announcements and give freebies and, that's it, you are done. Instead, you have your team members go out into the crowd and talk with your fans, you ask them for suggestions and give them a pen too for the whiteboard. You start making plans together!
You make your vision also their vision. You give them a sense of "shared parenthood" over your vision.
This is another way of saying you give them some ownership over your vision.
As they say in rock bands, during concerts you got to make your audience sing too.
And this is the way to really inspire people and create an unstoppable REVOLUTION. An all-conquering tsunami of fans who will drive away your competitors to the gates of Hades.
Tip #4 - Build A Tribe.
Invest in people despite uncertainty. Good people never want to feel stagnant. Stuck sucks. When they find that you are helping them grow, you will earn their gratitude and loyalty.
There is no more powerful feeling in human society than the sense of Belonging To A Tribe.
Everyone longs for a sense of belonging. And in a tribe, it is the role of the chieftain to find how everyone can become better versions of their selves.
Delegate decision-making to the junior members of your tribe. Empower them and fill them with confidence, all the time having conversations with them around the purpose and meaning of their work, and how it is important in the bigger scheme of things.
Tip #5 - A Good Support Team Will Give A Demo Of Your Vision To Your Customers.
Think of your Customer Support team as frontline warriors. They are the closest to your customers and in the best position to collect feedback from your customers.
Ultimately, the reason why anyone buys anything is to make her life just a little bit easier.
If your vision is about making your customers' life easier, it is an easier sell.
But you need to first have your team buy into this vision, before they can sell it to your customers. Which is why you need to really work hard on selling your vision first to your team.
And the way to do this is through regular brainstorming with them.
You have to constantly drive home to them how the daily work they are doing is important in the larger scheme of things.
The Toot App Will Help You Give Form To Your Vision And Get Your Team To Buy Into Your Vision
If you would like to know more about how you can build a Rock Star team that will help you achieve your vision, you can try The Toot App.
The Toot App is an entirely new and exciting way to:
create a compelling vision and a roadmap together with your team,
build trust and belief in your journey together,
lay the foundation of a strong company culture.
and by doing all the above, build you a great team.
Its a new SaaS app that works on the cloud, and if you want a motivated workforce that is fully aligned with your vision and is 100% invested in your success without you needing to chase them around to get things done..... Then This Is For You.
If you want to bring your overwhelm down by a notch, And you want your team to feel like they belong to a tribe, You want a team you can trust, who will not bail out on you, Without needing to hire an expensive consultant, Use the Toot App to rally your team around your vision.
Here's why you should enroll today.
To prove to yourself that you value your team.
And that you want to include them in your vision, of a better company and culture.
Try The Toot App today to
Put Team Building On Auto-Pilot So You Can Go Play Golf!
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