Growth strategies for entrepreneurs, managers and team leads. - a 3 minute read.
Ask yourself this question.
What is the value of having a vision that is SO compelling, that it becomes "viral", and goes on to inspire millions around the world.
I would say it is PRICELESS.
But how do you create a vision that is compelling, that can become viral?
How do you turn your customers into fans and unite them fully behind your VISION?
Here are 4 ways you can begin to fundamentally change your company's fortunes for the better.
Tip #1 - Simplify Your Vision.
You can be the greatest marketing team in the world… but that wont do you a bit of good if you cannot get your customers to buy in to your vision.
But there is a bit of science to this.
The more concise and straightforward your vision is, the more portable and comprehensible it becomes, allowing people to easily understand and believe in it. This also makes it simpler for them to share it and turn it into a viral phenomenon.
And there is nothing in this world that is more powerful than a vision that becomes VIRAL !
This is how the Berlin Wall came tumbling down at the end of the last Cold War. Or for that matter, how the Beatles became famous. It all started with a vision !
But first, you need to simplify the vision to make it portable.
So that it can evolve into something viral.
But how do you simplify the vision? How do you turn it into something compelling and portable? What process can you use to do this consistently?
You have to hold the vision in your eyes.
Give it form.
Chisel away at it.
Prune it.
Distill the essence of it.
To make it much purer and stronger than before.
Until it goes on to inspire and persuade millions of people - YOUR TEAM TODAY AND YOUR FUTURE CUSTOMERS TOMORROW.
The more you brainstorm with your team, the more you give shape to your vision. And the more your team see themselves as having contributed towards your vision, the more faith they will have in it. And when you have set up a process to do this regularly, you have taken the first steps towards building a GREAT team.
A team that believes in themselves, and rallies around a compelling vision, with faith in the roadmap they sketch together.
And I can promise you this…. When you finally have a team that believes in your vision, they will figure things out for you on a day-to-day basis. Far more effectively without you needing to push them. They will chase their managers around to solve your problems. Your investors will chase you to give you money to realize your vision which is now also THEIR vision. And you will no longer spend sleepless nights.
All the tools you need to motivate and bond are in our product, The Toot App.
The Toot App is a suite of 5 different brainstorming tools all rolled into one product, that allow you to brainstorm with your team in 5 different ways.
The Toot App will help you fix misalignments in vision.
What's great about the Toot App is that it does not offer only one way of brainstorming like all other SaaS products.
Instead, it offers a suite of 5 different brainstorming tools all rolled into one product, that allow you to brainstorm with your team in 5 different ways.
And this is important because then you can map and visualize your vision and roadmap in 5 ways, looking at them from different angles.
You can hold the vision in your eyes, look at it, prune it, distill the essence of it, make it purer, stronger, give it a form, chisel away at your vision and make it more and more compelling.
And then you can use the same brainstorming tools to reverse engineer the roadmap, one that is practical and that your team is best suited for.
The Toot App offers all the tools you need to brainstorm with your team or alone by yourself OUT OF THE BOX.
Tip #2 - Brainstorm With You Customers
You can apply the same principles of brainstorming to your customers.
While it may be true that you cannot always get your customers into a room, UNLESS ITS A COMMUNITY HALL, A FOOTBALL PITCH OR A STADIUM, there are things you can do that will allow you to brainstorm with them.
The easiest of these would be to open a community page, via which you can start brainstorming with them online using webinars, help pages,.. the list goes on.
You can take it further by organizing yearly festivals in which your team can brainstorm with fans inside tents or large open spaces. Imagine music playing, free beer flowing, and freebies being given attendees. Don't you think that attendance will be high in such events? Your fans will really start loving you!
But to really turn the knob on high, you need to ensure that your relationship with your fans is a give AND take, and not just a give or take.
In a give AND take relationship, you do not only make announcements and give freebies and that's it, you are done. Instead, you have your team members go out into the crowd and talk with your fans, you ask them for suggestions and you give them a pen too for the whiteboard. You start making plans together.
You make your vision also their vision. You give them a sense of "shared parenthood" over your vision.
This is another way of saying you give them some ownership over your vision.
As they say in rock bands, during concerts you got to make your audience sing too.
And this is the way to really inspire people and create an unstoppable REVOLUTION. An all-conquering tsunami of fans who will drive away your competitors to the gates of Hades.
Tip #3 - Brainstorm Regularly.
Remember that almost everyone in your team is only able to see a tiny portion of the business. Your main job as a manager is to communicate clearly how everything fits together in the whole scheme of things.
Be super clear in your briefs. You can use a physical whiteboard to brainstorm each other's thoughts. Or you can use a digital whiteboard, such as what The Toot App offers, to help you in remote or hybrid work environments. You can use the Toot App's WorkTable to list out action steps.
Tip #4 - Build A Tribe.
Invest in people despite uncertainty. Good people never want to feel stuck. When they find that you are helping them grow, you will earn their gratitude and loyalty.
There is no more powerful a feeling in society than the sense of belonging to a Tribe.
Everyone longs for a sense of belonging. And in a tribe, it is the role of the chieftain to find how everyone can become better versions of their selves.
Delegate decision-making to the junior members of your tribe. Empower them and fill them with confidence, all the time having conversations with them around the purpose and meaning of their work, and how it is important in the bigger scheme of things.
Tip #5 - A Good Team Will Build Your Vision For You.
But A Great Team Will Chase You to Accomplish Your Vision.
If you would like to know more about how you can build a Rock Star team that will help you achieve your vision, you can try The Toot App.
The Toot App is an entirely new and exciting way to:
- create a compelling vision and a roadmap together with your team,
- build trust and belief in your journey together,
- lay the foundation of a strong company culture.
- and by doing all the above, build you a great team.
Its a new SaaS app that works on the cloud, and if you want a motivated workforce that is fully aligned with your vision and is 100% invested in your success without you needing to chase them around to get things done..... Then This Is For You.
If you want to bring your overwhelm down by a notch, And you want your team to feel like they belong to a tribe, You want a team you can trust, who will not bail out on you, Without having to hire an expensive consultant, Use the Toot App to rally your team around your vision.
Here's why you should enroll today.
To prove to yourself that you value your team.
And that you want to include them in your vision, of a better company and culture.
So try The Toot App today to find out how you can
Put Management On Auto-Pilot So You Can Go Play Golf!
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